Every “character” column (that is, a column of type
CHAR, VARCHAR, or
TEXT) has a column character set and a column
collation. Column definition syntax has optional clauses for
specifying the column character set and collation:
col_name{CHAR | VARCHAR | TEXT} (col_length) [CHARACTER SETcharset_name] [COLLATEcollation_name]
Example:
CREATE TABLE Table1
(
column1 VARCHAR(5) CHARACTER SET latin1 COLLATE latin1_german1_ci
);
MySQL chooses the column character set and collation in the following manner:
If both CHARACTER SET
and XCOLLATE
were specified, then
character set YX and collation
Y are used.
If CHARACTER SET
was specified without
XCOLLATE, then character set
X and its default collation are
used.
If COLLATE
was specified without YCHARACTER SET, then
the character set associated with
Y and collation
Y.
Otherwise, the table character set and collation are used.
The CHARACTER SET and
COLLATE clauses are standard SQL.

User Comments
To change the character set (and collation) for all columns in an existing table, use...
ALTER TABLE tbl_name CONVERT TO CHARACTER SET charset_name [COLLATE collation_name];
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